Be Better Academy

Call it a knack, or a gift, or perhaps an acquired skill. Maybe it’s a side effect of having my finger on the pulse of an industry for 25 years. But by any name, it’s undeniable: I’ve always been praised—and rewarded—for identifying precisely what the next wave, trend, or industry shift will be.

I don’t have psychic ability, but I do remain in the trenches, in touch with clients, customers, consumers, trainers, health club owners, media hotshots, biochemists, and the international fitness marketplace. As such, I’ve been able to recognize not only needs that aren’t being met, but also wants which can only lead to blue waters that remain untapped (analogy borrowed from an insightful business book, Blue Ocean Strategy).

In nineteen-ninety-something I was invited to speak at a national conference on trends. I took the presentation beyond the typical talk of “the hottest new trends” and into a vision of the language that personal trainers would have to speak in order to enter the 21st century with an edge. I still get e-mails from people who attended that conference, telling me how that shift in thinking changed their careers for the better.

Surfers learn to look beyond the immediate wave, to see if “the big one” is out there, a bit further off, toward the horizon. I see the big one coming. I’ve spent the better half of my career helping trainers find success, and today I am witness to the payoff. Trainers are emerging as true professionals. No, this isn’t happening globally yet, but among the personal trainers I’ve touched through seminars, conferences, and consulting projects, a new breed has emerged. I’m ready, right now, to prepare you for what is yet to come, to give you the edge you need to arrive in 2010 as a leader, controlling your own destiny.

You deserve to love what you do, do what you love, and prosper from it. That describes the daily lives of the people in the Be Better group. Join us.

Is this really “the opportunity of a lifetime?”

As you’ll learn in the Be Better Academy, marketing today is built upon a platform of parity, a cluster of imitators replicating innovation. As a result, phrases such as “the best,” “the number one,” or “the most amazing” have little impact on a desensitized marketplace. The phrase “opportunity of a lifetime” is used to hawk everything from timeshares to multi-level-marketing schemes. For reasons now made obvious, I won’t call this the opportunity of a lifetime… but I will promise that if you have “it,” the Be Better Academy curriculum will astound you in its power to crank up the juice in your life.

The Be Better Project has developed into a community of trainers who have come to understand the simple rules that turn failures into lessons and lessons into new power. It’s a forum whereby I can serve as a master coach to willing students, and share ideas that can be implemented instantly for exponential change. It’s a program ONLY for committed, passionate personal trainers who believe there’s another level, trainers who know their potential presently remains a mystery, trainers who recognize that being pointed in a new direction, by someone who’s been there, done it, and successfully taught others how to do it, puts them way ahead of the pack.

Here’s what this isn’t: It isn’t a turnkey program. It isn’t a “make a million dollars by noon next Tuesday” program. It isn’t a revolutionary client acquisition program or a direct mail campaign that sends millions of people to your website. It isn’t a promise of lazy riches. However, as any member of the Be Better Project will attest, it will open the doors to Effortless Prosperity.

Your investment of only $67.50 per month is less than you should be earning in a single session. But the returns on that investment are immense. You’re going to find a new sense of awe, and a new recognition of the power you have to find reward by hearing others say “Thank you, thank you, thank you.” Register now. Prosperity awaits.