P Happy New Year - ASPIRE
Posted on: Jan 04, 2012
Happy New Year. You’ve heard that before (every year), and we usually take it to mean have a joyous and optimistic entry into the year ahead. I’m going to ask you to think of it differently. Let’s not limit our thinking to the entry to a new calendar . . . but let’s shift our thinking to consider the evolution that the 12 months of 2012 can bring to our lives, our careers, and our families.
P Is Sick the New "Normal?"
Posted on: Dec 08, 2011
Is Sick The New Normal?
P Kelli Knows
Posted on: Dec 07, 2011
SEVEN POWERS
I know why you're here.
P Seven Powers
Posted on: Dec 06, 2011
SEVEN POWERS
Moving into the next generation, the field of personal training will experience a leap forward offering career security to those trainers willing to progress toward higher levels of excellence. In this 14-minute presentation, originally presented for a medical group, you'll come to learn the Seven Powers that will allow fitness professionals to rise to the top of the field (see below to download free report).
P The Changing Landscape
Posted on: Nov 16, 2011
The "health care" concern is a very real and necessary one, but the medical system that most people turn to in order to find solutions to their burdensome conditions may not provide "cure" for many who suffer with lifestyle diseases. As the medical field has explored and integrated new pharmaceutical interventions, much of the research related to exercise, supportive eating, and reversal of disease has been overshadowed.
P The New Synergy
Posted on: Nov 10, 2011
THE NEW SYNERGY
This is a pivotal perspective piece sharing new insights intended for Personal Fitness Trainers, however, anyone seeking health and physical betterment will find this information valuable. Personal Trainers should feel free forwarding this piece to their clients, as it should help them better understand their own potential and The Fitness Professional’s power to help them find change.
P Making Happy People
Posted on: Nov 07, 2011
Making Happy People
By Phil Kaplan
P The Business of Profit - What's Important?
Posted on: Sep 10, 2011
The Profit Hierarchy
A Be Better / Platform Exercise by Phil Kaplan
I wrote the following article without tapping into my own experiences or opinions. I took predominant theories from top Business School Professionals (i.e.
P Are Trainers Murderers?
Posted on: Apr 27, 2011
Are trainers killing people? Well, it isn't always murder. Sometimes it's up to the courts to decide, and sometimes . . . the clients even pull through.
P Be Better 2012 - Are You "Better-Ready?"
Posted on: Apr 22, 2011
What is Be Better?
by Phil Kaplan
P The Elements of Be Better
Posted on: Mar 04, 2011
The Elements of the Be Better Project experience
After 4 (almost 5) years, Be Better grows . . . Better! At the onset, my intention was, after meeting personal trainers around the world who had passion but were failing to recognize their own potential, to chart a course that allowed me to coach and guide them over an 8 month period to move from wanting to prospering. I’ll outline a few of the elements that have made it an unparalleled success.
P A Recipe For Betterment
Posted on: Oct 01, 2010
A Recipe for Betterment – by Kelli Calabrese
P Certified, Qualified, Justified - by Dr. Anthony Abbott
Posted on: Sep 26, 2010
You've heard Dr. Anthony Abbott in his Every Personal Trainer Needs to Know interview. Read the article he refers to, an article published in The Exercise Standards and Malpractice Reporter. Use the link below to access it, replicated in its entirety.
P The Economy Plummet Slows, Personal Trainers Prosper
Posted on: Sep 19, 2010
Would You Like Me To Take Your Challenges . . .
P The Other Side of the Glass Preview
Posted on: Sep 12, 2010
The Other Side of the Glass
By Phil Kaplan
P You Told Them To! (Personal Trainer Command and Influence)
Posted on: Sep 12, 2010
You Told Them To!
by Phil Kaplan
P What's a Personal Training Session Worth?
Posted on: Sep 10, 2010
I’m going to address a subject that I’ve covered more than a few times, the subject of compensation. More specifically, I want to address how Personal Trainers are compensated in relation to the financial “value” of the service they provide.
P Why Aren't There Personal Trainers on Other Planets?
Posted on: Jul 25, 2010
King Zephyrhillius has lots of power, but not the physical kind. His arms are thin, he's getting a bit flabby, and he thinks it's time to find a queen. He picked up an intergalactic fitness magazine and saw a picture of an earth man with great abs. The article was written by a personal trainer. That's when the King called his reliable green servant, Buzzgorp.
P All I Can Say is . . . "WTF?!?!"
Posted on: Jul 24, 2010
All I can say is, “WTF?!?!?”
Perhaps that isn’t the classiest way to start an article.
Perhaps it summons up verbiage that steps outside of political correctness . . . but there’s an element of human nature that, when pushed hard enough, can drive virtually anyone to give way to the urge to scream out the s-word, or . . . the dreaded f-word.
P I Apologize A Thousand Times
Posted on: Jun 30, 2010
"I apologize a thousand times."
by Phil Kaplan
That apology above isn’t a quote from me. It is, however a quote; a quote from someone who received my last email and reacted to the headline.
P A New Era
Posted on: Jun 21, 2010
The New Era of Personal Training
by Phil Kaplan
This is an essay that speaks to the rational mind of intelligent personal trainers seeking to rise above the abysmal industry standards and find prosperity and pride. Here we go . . .
P Exceeding Hope
Posted on: May 29, 2010
I bought a wireless printer. I hooked it up, followed the directions, installed the software from the CD, and went to my computer to print a document. Suddenly . . . like magic . . . the printer began to . . . are you ready for this?? . . . .
P You Need Equipment? Are You KIDDING ME???!?!?!
Posted on: May 29, 2010
People who weigh and measure food, purchase organic produce, and avoid food additives are now going to “wellness spas” and injecting hcg, botox, and lipostabil so they can look better? Are you kidding me?
People buy devices that promise to passively develop “great abs” because infomercials compel them to. Are you kidding me?
P Niche Marketing - The Biggest Fish in the Smallest Pond
Posted on: May 22, 2009
A "Make You Think" Article for Personal Trainers
By Phil Kaplan Smile. Look in the mirror and smile. What do you see? Hopefully teeth. If I asked 1,000,000 American adults between the ages of 7 and 70 to smile at their reflections, I can accurately predict the number one answer to my “what do you see” question would be “teeth.” If none of those teeth have been knocked out or pulled those 1,000,000 people would display 32,000,000 teeth.