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P A New Era

Posted on: Jun 21, 2010

The New Era of Personal Training

by Phil Kaplan

This is an essay that speaks to the rational mind of intelligent personal trainers seeking to rise above the abysmal industry standards and find prosperity and pride.  Here we go . . .

P Exceeding Hope

Posted on: May 29, 2010

I bought a wireless printer.  I hooked it up, followed the directions, installed the software from the CD, and went to my computer to print a document.  Suddenly . . . like magic . . . the printer began to . . . are you ready for this?? . . . .

P You Need Equipment? Are You KIDDING ME???!?!?!

Posted on: May 29, 2010

People who weigh and measure food, purchase organic produce, and avoid food additives are now going to “wellness spas” and injecting hcg, botox, and lipostabil so they can look better?  Are you kidding me?

People buy devices that promise to passively develop “great abs” because infomercials compel them to.  Are you kidding me?

P Niche Marketing - The Biggest Fish in the Smallest Pond

Posted on: May 22, 2009

A "Make You Think" Article for Personal Trainers

By Phil Kaplan Smile. Look in the mirror and smile. What do you see? Hopefully teeth. If I asked 1,000,000 American adults between the ages of 7 and 70 to smile at their reflections, I can accurately predict the number one answer to my “what do you see” question would be “teeth.” If none of those teeth have been knocked out or pulled those 1,000,000 people would display 32,000,000 teeth.